ABOUT
Karan Mehra — SEO Consultant and Head of SEO
Eight years in SEO, split between agency and in-house. I started as an intern optimising live websites in Chandigarh in 2018 and now lead the SEO function at PRM Digital in Mohali, running search programs across pharma, law, restaurants, real estate and eCommerce.
How I actually got here
I did not come to SEO from a computer science degree. I came to it from a digital marketing internship at EME Technologies in Chandigarh in 2018, where I was handed live websites and told to make them rank. That is still the fastest way to learn this work.
The internship ended in July 2018 and I moved straight into a full-time SEO role at Deep Ayurveda, a direct-to-consumer ayurvedic brand. I ran organic and paid together — keyword research, content, audits, Google Ads, Facebook, YouTube — which taught me something most SEO specialists never get to see: which keywords actually convert, proven by ad data rather than assumed from a tool.
From 2020 to 2022 I was Senior SEO Executive at Ultra Healthcare, where I owned the SEO plan for five in-house websites at once. Five sites with no agency behind you forces you to build a system: written priorities, repeatable execution, reporting that shows what moved.
Since 2022 I have been Head of SEO at PRM Digital in Mohali, leading the SEO function across several client projects at a time. That is where the eCommerce overhaul that grew organic traffic 350% to 500% in six months happened.
I take on a limited number of freelance clients alongside that. If you are reading this page, that is what you are here for.
Experience
| Role | What I was responsible for |
|---|---|
| Head of SEO PRM Digital, Mohali 2022 – present | Leading the SEO function across multiple client projects: technical audits, keyword and intent mapping, site architecture, on-page plans, link acquisition, guest placements, local citations and Google Business Profile work. Monthly client reporting on rankings, traffic and enquiries. |
| Senior SEO Executive Ultra Healthcare, Chandigarh 2020 – 2022 | Owned the SEO plan for five in-house websites. Ran the full content pipeline — topic research, briefs, publishing schedule, internal linking — and fixed crawling, indexation and page speed issues, tracked to recovery in Search Console. |
| SEO Executive Deep Ayurveda, Punjab 2018 – 2020 | Website optimization and social for a D2C ayurvedic brand. Keyword research for product and health-condition pages, content creation, audits and competitor analysis, plus Google, Facebook and YouTube Ads alongside organic. |
| Digital Marketing Intern EME Technologies, Chandigarh until Jul 2018 | Learned SEO on live websites: on-page, off-page, SMO, Google Ads, PPC and CPC campaigns, Webmaster Tools and AdSense. |
What I do, and how deep it goes
Core strengths
- Keyword research and analysis
- Technical SEO audits and fixes
- On-page optimization
- Link building strategy
Strong
- Local SEO and Google Maps
- Content strategy and creation
- GEO, generative engine optimization
- AIO, AI Overviews optimization
- Competitive analysis
- SEO reporting and analytics
Working knowledge
- SEM and lead generation
- Social media optimization
- Google, Facebook and YouTube Ads
- AdSense and monetisation
I list these honestly. If you need something that sits in the third column and it is the centre of your project, I will tell you and point you to someone better.
Toolkit
SEO: Google Analytics, Google Search Console, SEMrush, Ahrefs, Google Business Profile.
AI: Claude, ChatGPT, Codex, Gemini and other AI tools used daily in research, analysis and content work — as leverage, never as a replacement for judgement.
Industries
- Ayurveda and wellness
- Pharma and healthcare
- Law
- Restaurants
- Real estate
- eCommerce
Education
Bachelor of Arts, Art Studies — LPU Distance Education, 2011–2014.
Bachelor of Arts, Marketing — DAV High School, Budhabar, 2011–2014.
What I believe about SEO
Revenue over rankings
A ranking that brings no enquiries is a number, not a result. Every plan I write starts from the pages that make money.
Cycles over campaigns
One-off pushes plateau. On-page, content and off-page have to run as a standing cycle for results to compound.
Honest reporting
If a month was bad, the report says so and explains why. Clients who are told the truth stay for years.
Let us talk about your website
Based in Mohali, Punjab. Working with clients across India and internationally.
